Growth Marketing

Problem: Connect a premium salon’s digital experience to a consistent path from ad to appointment.

My contribution: Built the Next.js website and booking experience, ran Meta acquisition, and maintained the customer journey.

Outcome: 100+ booked appointments in the first three months; 3.10x blended Meta-attributed ROAS in later reporting.

Problem: Connect service-focused acquisition to usable lead intake, follow-up, and measurement.

My contribution: Built the Next.js website, lead-intake backend, Supabase/Postgres CRM, attribution, and communications integrations.

Implementation proof: 280 unit tests passed in the latest documented build, alongside TypeScript and production-build checks.

Problem: Run the customer, staffing, supply, and financial sides of a restaurant together.

My contribution: Owned and operated the business across two periods, managing P&L, a team, vendors, inventory, and local marketing.

Outcome: $450K+ in first-year gross sales; a 10+ person team.